Conjoint Analysis of Price Premiums for Hotel Amenities
نویسندگان
چکیده
منابع مشابه
Reservation Price Estimation by Adaptive Conjoint Analysis
Though reservation prices are needed for many business decision processes, e.g., pricing new products, it often turns out to be difficult to measure them. Many researchers reuse conjoint analysis data with price as an attribute for this task (e.g., Kohli and Mahajan (1991)). In this setting the information if a consumer buys a product at all is not elicited which makes reservation price estimat...
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ژورنال
عنوان ژورنال: The Journal of Business
سال: 1984
ISSN: 0021-9398,1537-5374
DOI: 10.1086/296241